New Texas Campaign Hopes to Decrease Motorcycle Accidents on the Road

The Texas Department of Transportation has launched a new campaign with hopes to decrease the amount of motorcycle accidents on the road. According to the department, “470 motorcycle riders and passengers died on Texas roads and highways just last year, 41 more deaths than in 2010. Officials reported that the drivers never saw the bike in half of all the motorcycle crashes.” Based on these statistics, the department has named the campaign “Look Twice.”

The Look Twice campaign will consist of new billboards along many Texas highways and will also include both English and Spanish public service announcements across the air, advocating drivers to look twice for motorcycles and blind spots. The campaign is pushing for all drivers, whether you’re driving a motorcycle or car, to particularly look twice when changing lanes or making turns at intersections, where most motorcycle accidents occur. More than half of the 470 fatalities could have been avoided by simply looking twice. (read full article)

As most of us know, motorcycles already come with a high risk due to the lack of protection a bike has. According to the National Highway Traffic Safety Administration, there are over 4 million motorcycles registered in the U.S., making up two percent of all vehicles registered in U.S. However, even though motorcycles represent only two percent of all vehicles in the U.S., they also represent five percent of all highway fatalities each year. More than likely motorcycle accidents end in serious injury or fatality, compared to a car where 20 percent of accidents result in serious injury or fatality. Motorcycle drivers need to be aware of all safety precautions before heading out on the road. To read the most updated list of motorcycle safety tips click here.


Whether or not you are driving a motorcycle or car, drivers need to be extremely cautious on the road. The road can be a very dangerous place, especially when distractions, alcohol, drugs or even simple mistakes come into place. Based on reportable crashes registered by the Texas Department of Transportation, in 2010 one person was killed in a car accident every 2 hours and 54 minutes, one person was injured every 2 minutes and 26 seconds and one reportable crash occurred every 81 seconds. Motorcycle, car and truck accidents can lead to devastating events, unfortunately some of these accidents are unavoidable. If you or a loved one have ever been in an accident and feel the other driver was at fault for a reason that could have been avoided, don’t hesitate to contact a lawyer to discuss any legal compensation you might have. At Borchardt Law Firm, we have seen and dealt with many vehicular lawsuits and feel the work we do will continue to better protect future generations of Texans. Feel free to give us a call.

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